PRESS

“Most inventions we handle are small incremental improvements on existing technology, but occasionally we see something that is a completely fresh take. This is where TK1 sits; a way to upgrade a bicycle to an e-bike that feels natural to ride. It’s a technically eloquent solution and brought a huge smile to my face.”

Nicholas Ferrar  CPA EPA MEng Partner at Adamson Jones ex Rolls Royce Patent Attorney

Have you always wanted to invest in a game-changing mobility company but couldn’t and thought it was just for Venture capital companies and high net individuals!  Well, we are working on some exciting news that will allow anyone to invest in proven technology backed by multiple patents! We designed TK-1 for the world, but it has been 2 years of hard work without releasing a picture online to ensure no one tries to replicate this technology and then resell it at a higher price. We made it affordable for anyone in the world to have a mid-drive e-bike for less than $500 whilst keeping your old bike.
Did you know: Investors have pumped billions into ESG focused companies VC capital invested into e-bikes at a record-high $301m invested in 2020, with 2021 YTD $168m (April 2021) ¹ ¹ Source: Pitch Books data as of April 2021

THE COMPANY

TK-1 is an innovative company looking to revolutionize the mobility industry through a green, eco-friendly engineering concept, providing affordable e-bike technology for all across the globe.

THE TECHNOLOGY

TK-1 is a ground-breaking, patented retrofit kit that transforms a bicycle into a mid-drive hybrid electric bike (e-bike) with true pedal-assist technology, but without altering the existing bike’s structure. Small compact, portable, and simply an add-on, it is designed and engineered in the UK through revolutionary green manufacturing processes, producing rapid production rates and high yields. TK-1 delivers high performance while reducing the global carbon footprint.  TK-1 connects the rider mechanically and electronically to the bike, which hub motor e-bikes cannot through cadence.

GLOBAL PROBLEM

Deloitte assessed the e-bike market to be valued at $20bn by 2023 with a projected 300m e-bikes in circulation, growing at a CAGR of 7.2% from 2020 to 2028. But what happens to the existing 2bn bikes in circulation?

GLOBAL E-BIKE MARKET

  • E-bike market size expected to be $38.6bn by 2025¹
  • Players such as Porsche, VW and GM capitalising by selling their e-bikes
  • 2bn bikes in the world² with 95% TK-1 compatible
  • Deloitte estimates 300 million e-bikes in circulation globally by 2023³
  • With higher performance and lower maintenance mid-drive motor is the future of e-bikes, highlighted by their 22% CAGR growth⁴
  • TK-1 is a mid-drive system

¹ Future Automotive Market Trends – E-bike Market Analysis 2019-2025 ² Weforum.org – world economic forum Leszek J. Sibilski, Consultant, World Bank ³ Deloitte TMT Predications, 2020 ⁴ Technavio, E-bike Drive Market 2020-2024

Below are a selection of the most popular and highest rated e-bikes currently on the market ¹ TK-1 is a mid-drive e-bike system

COMPETITORS

HUB EBIKES & RETROFIT PROBLEMS

Typical hub motor and retrofit e-bike kits include:

Hub Motor
Retrofits replace 26″ or 28″ wheel sizes
Cadence
Controller
Throttle
Retrofit sold globally without batteries
(Amazon, Walmart, eBay) This retrofit technology has been around for over 20 years and is available across the globe but re-branded over.

This is a typical hub e-bike that is found globally. The technology relies on cadence sensors (ii) which tells the motored wheel [back (i)] to move. This means automatic power is provided that the user is not in complete control off

Above: Cadence sensor (No mechanical link to the rider/bike)

 

Copenhagen Wheel (raised $2.1million) and Clip have been famous recently in the US however rely on hub and wheel sizes of 26″/28″. Users report poor performance and battery life

TK-1 (above) provides power directly into the pedals, allowing users to moderate their power with the e-bikes power (true pedal assist). Power is delivered via the pedals, through the chain and into the back wheel, thus avoiding energy losses. Mid-drive technology cannot be found from reputable brands under $2,000 (Electrek)

MARKET TRACTION

TAM – 2bn – 95% TK-1 compatible
With <£500 spending via Facebook across 4 countries, reached 458K people in 2 weeks, achieved 33K clicks.
Facebook Campaign – December 2020

WE HAVE SECURED 2 LETTERS OF INTENT. ONE FOR 350 P1 KITS ACROSS 7 RETAIL SITES, WITH A 1 MILLION-PLUS FOOTFALL

TK-1 has already attracted significant interest without even disclosing the price or an image of the product online.

Preliminary social media ads were ran, attracting interest to pre-register for a kit. CPA = £0.00020399

MARKETING STRATEGY

  • Pre-order marketing campaign on social media platforms, backed by influences and brand ambassadors
  • Primary target will be tier II and III cities in India, cycling cities of EU and New York (where large volume of cycles can be found)
  • By Y5, we vision to have an established brand within the retrofit e-bike industry as a market leader

DID YOU KNOW?

Portland State University asked e-bike owners how many bought e-bike and how many converted their bikes to electric. Out of 1,784 people, 21/3% converted their bikes to e-bikes. That’s every 5th e-bike on.

¹ Bicycle Guider, June 3rd 2021

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