The electric bike market is projected to reach $118,657 million by 2030.
So, it’s a no brainer. It is the market you need to be in right now.
It isn’t easy to choose what you want to invest in as more and more e-bike brands are coming out on the market.
We have made it that bit easier for you by looking at the current market, telling you exactly where the gap is and who is filling this gap.
GLOBAL DEMAND FOR E-BIKES
Americans are buying an e-bike EVERY 52 SECONDS.
Globally, people are buying an e-bike EVERY 3 MINUTES.
The Netherlands sold over 400,000 e-bikes in 2018.
It’s no surprise there is a bike shortage, leaving people waiting until 2023 for a bike.
But this is not bad as the world is tackling climate change and reaching SDG goals.
THE E-BIKE MARKET CURRENTLY
Due to this huge demand, brands would be silly not to go where the money is, especially the automotive sector.
High-end automotive brands like BMW are imitating e-bikes and taking them to the next level. The BMW I Vision AMBY is similar to an e-bike aesthetically, but its offering goes beyond.
This is just one of five concepts BMW have introduced for its vision of individual mobility.
Ford has also taken a piece of the e-bike market, having registered a US patent for a ‘bicycle derailleur apparatus for controlling bicycle speed.’ A great move has given the current cycling boom.
And the list can go on. However, these automotive brands charge thousands for a car, so at what price will they sell e-bikes?
As we know, BMW sits on the high-end of cars, so its e-bike user will be of a similar audience: one that can afford luxury goods.
Other e-bikes on the market also have a high price point that isn’t affordable for all.
THE GAP IN THE MARKET
This leaves a ‘gap in the market’ which we fill.
TK-1 makes e-bikes accessible and affordable for all with our retrofit e-bike conversion kit.
This is how we compare to other e-bikes on the market:
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We tick every box AND give everyone a chance at moving to a greener mode of transport.
Our price point will also encourage people to live a healthier lifestyle and fight climate change together.
So let’s fill this gap, break through the glass ceiling and ride into a future of innovation together.